Storent is introducing a new model for independent rental companies at American Rental Association Show
- Feb 23
- 2 min read
Updated: Feb 24
Build like a national player. Stay independent.
The future of independent rental is not about selling out — it’s about plugging in. At the American Rental Association Show, we’re introducing a new model for independent rental companies.
What do independent rental companies actually need right now?
They don’t lose because of service or product quality. They lose when structural scale advantages compound over time. Storent closes that structural gap without removing independence.
Here’s what the Storent ecosystem changes — immediately:
1️⃣ Win Back Control Over Your Fleet
More rented days, fewer idle assets
Real-time availability across locations
Online reservations & digital returns
Utilization visibility by category, branch, and customer
→ Stop losing revenue because equipment “looks unavailable.”
→ Stop guessing which assets are earning and which are sitting.
2️⃣ Compete Digitally — Not Just Locally
Your customers book almost everything online.
But many independent rental companies still require a phone call to rent.
Your own fully integrated online rental shop
Orders coming from a shared national marketplace
Digital customer accounts & repeat rentals
Structured, data-driven pricing discipline
→ While large operators win online, independents wait for calls.
We change that.
3️⃣ Operate With National-Level Efficiency
When sales, yard, maintenance, invoicing, and reporting live in separate tools, margin leaks quietly every day.
Sales, warehouse & operations in one live system
Full invoice & payment transparency
Real-time reporting and cash visibility
Benchmarking vs. network peers
→ No more disconnected spreadsheets.
→ No more delayed decisions.
→ Run with structure, discipline, and visibility.
4️⃣ Reduce Logistics Waste
Transport is one of the biggest hidden cost drivers in rental.
Route optimization
Shared transport capacity
Fewer empty runs
Lower fuel & labor cost per move
→ Logistics is margin.
Most independents leak it daily.
Built on Three Connected Components
♦️ Storent Cooperation Hub
The collaboration engine of the Dual Network (Equity + Digital Partners).
Shared online marketplace generating cross-location demand
Fleet sharing when it makes economic sense
Network referrals
Procurement leverage
Knowledge exchange & benchmarking
Network-backed financing access with structured reporting aligned to lender requirements
You keep your brand.
You gain national reach.
You gain financial strength.
The power of a network — without giving up independence.
♦️ iRMS
The operating system for modern rental companies.
Full ERP built specifically for equipment rental
Integrated online shop for your company
Fleet, pricing, contracts, invoicing — in one connected flow
Mobile-first, paperless operations
Real-time operational and financial control
This is not just software.
It’s your control center.
♦️ CargoPoint
Digital logistics optimization platform.
Transport marketplace
Smart route planning
Matched loads & shared capacity
Real-time tracking
Reduced empty miles
Turn logistics from a cost center into a performance driver.
Why See the Demo?
Because the industry is consolidating fast.
Large players scale through capital.
Independent companies must scale through intelligence and network power.
Storent has built a technology-enabled rental network model — a fully integrated ecosystem combining digital infrastructure, operational discipline, and collaboration between independent companies.
Now, we are expanding this model in the United States.
📍 Meet us at ARA Show in Orlando.
See the platform live.
Discover how independent rental companies can grow revenue, improve utilization, strengthen financial performance, and compete digitally — without losing ownership.
